FAKE FLAWLESS SKIN WITH ZHEN’S

NEW ELEMENT MINERAL FOUNDATIONS WITH SPF

Minneapolis, MN – October 2003 – What do Halle Berry, Catherine Zeta-Jones, Britney Spears, Lucy Liu and J-Lo have in common?  Every time they grace a red carpet, magazine cover or the big screen, their skin always looks picture perfect.  How can you get ready for your “close up” without hiring your own personal makeup artist?  Try one of Zhen Cosmetics *new* Element Mineral Foundations with SPF.

Zhen’s exclusive powder foundations use a lightweight formula that enables them to be used as both a dusting powder and a matte foundation for flawless coverage.  Available in three colors: Earth - a light beige, Wind - a cool toned medium beige and Fire - a warm toned medium beige, each features natural skin-perfecting minerals that deflect light away from flaws and a SPF of 8 to protect skin from the sun’s harmful rays - particularly important during the winter when a lot of us skimp on the sunscreen. 

“Most Caucasian, Hispanic, Asian and African American women have skin with yellow or warm undertones.  They should choose beige-y colors as opposed to honey colors when it comes to picking their foundation,” advises Susan Yee, founder of Zhen - the leader in foundations and powders for Asian women and women with yellow undertones.  “Our mineral foundations offer women with yellow undertones three different shades that will help them achieve the same flawless skin prevalent among our favorite Hollywood icons.”

Zhen’s Element Mineral Foundations contain no oil, talc or fragrance.  They won’t clog pores and are perfect for all skin types - especially acne prone and sensitive skin. 

Each has a suggested retail price of $22.00 and will be available in early 2004 by visiting www.zhenbeauty.com, by calling 1-800-457-8455, or at over 125 Ulta Beauty locations nationwide.

Zhen is the leader in foundation and powders for Asian women and women with yellow undertones.  The Zhen Cosmetics collection consists of a full line of products for the face, eyes, lips and skin.